Abrams is a Sly Bastard

ON

1-18-08 trailer cut solo

According to Advertising Age source, J.J. Abrams cut that trailer for 1-18-08, that’s driving everyone bonkers, under the radar, surpassing the trailer houses around Hollywood (like The Ant Farm or Trailer Park) that specialize in marketing.

A person at a postproduction house that works closely with Paramount on all its trailers told Ad Age that the trailer “came out of left field for all of us” and that the consensus was Mr. Abrams had cut the trailer himself.

For the rest of the piece, which is your general timeline on viral marketing for 1-18-08 and the infection speculation surrounding it, hit the link above.

Source: Ryan Rotten, Advertising Age