Lionsgate’s Summit Entertainment announced today that the home entertainment release of The Twilight Saga: Breaking Dawn – Part 1 has sold over 5 million DVD and Blu-ray units in the first 11 days of release. DVD sales for the film, which became available at retail on February 11th, are approximately 13% ahead of sales of the third film in the franchise, The Twilight Saga: Eclipse, at the same point in its release. Digital sales of The Twilight Saga: Breaking Dawn – Part 1 are also strong with over 74,000 electronic sell through transactions (53% ahead of “Eclipse” at the same time) and over 175,000 video on demand transactions (162% ahead of “Eclipse” at the same time).
Steve Nickerson, Summit’s President of Home Entertainment, stated, “The sales to date of ‘The Twilight Saga: Breaking Dawn – Part 1′ are a testament to The Twilight Saga fans’ commitment to and passion for the stories created by Stephenie Meyer. We are pleased that we could bring this film to the fans at this time of year, especially given the storyline, with the romance of the wedding and honeymoon.”
The Twilight Saga: Breaking Dawn – Part 1 has grossed over $700 million worldwide at the box office to date since its theatrical release on November 18, 2011. The next chapter in The Twilight Saga: Breaking Dawn – Part 2 will arrive in theatres on November 16, 2012. Academy Award winner Bill Condon directed both the first and second part of the two-part finale starring Kristen Stewart, Robert Pattinson and Taylor Lautner. The project, based on the fourth novel in author Stephenie Meyer’s “Twilight” series, was written by Melissa Rosenberg with Wyck Godfrey, Karen Rosenfelt and Stephenie Meyer producing.