Bambi Reaches 1 Million Units Day One


Buena Vista Home Entertainment’s Bambi – Special Edition sold about 1 million combined DVD and VHS units Tuesday, its first day in rerelease on home video.

The sales performance matches other Disney Platinum Series home video rereleases of Snow White and the Seven Dwarfs and The Lion King, the latter of which sold 3 million combined DVD and VHS units during its first two days in release in September 2003.

The double-disc special edition is the first time the classic has been released on DVD. “Bambi” first came to home video on VHS in September 1989 and then again in February 1997.

Last week, Lions Gate Home Entertainment’s Saw was the nation’s best-renting title, generating about $7.12 million in consumer rental spending for a 12-day rental revenue cume of $15.6 million. Saw was the second-best-selling DVD in as many weeks.

Fox Searchlight’s comedy I Heart Huckabees debuted in eighth place on VideoScan’s First Alert DVD sales chart during the same frame. The movie was the nation’s fifth-best-renting video last week, generating about $4.9 million in consumer spending during its first five days on rental counters alone. “Huckabees” generated more than 40% of its $12.7 million domestic boxoffice its first day on home video February 22.