Summit announced today that Source Code will be available on VOD and EST two weeks before the Blu-ray and DVD release:
Summit Home Entertainment announced today that its sci-fi film Source Code will be available via VOD and EST on Friday, July 8, 2011, approximately two weeks prior to the film’s home entertainment release date of Tuesday, July 26, 2011. Traditionally standard VOD and EST are available day and date with physical discs. This particular case will test the demand for viewing a bigger budgeted film digitally prior to the release of physical discs. Summit is not shortening the industry established window between a films theatrical release and its home entertainment debut, rather this test aligns with the studios ongoing efforts to find the best way to present its films digitally.
The studio has been a leader in home entertainment since offering all of its titles on VOD and through EST day and date with a discs release since the company was founded in 2007. Summits TWILIGHT was the first film to gross $100 million at the domestic box office released in this pattern, now a standard practice for both major studios and independents.
As the way a consumers consumption of feature films evolves, we are always looking for new ways that meet these demands, said Steve Nickerson, President, Summit Home Entertainment. While we are optimistic about the consumer appetite for this type of home entertainment release pattern, we are only conducting a test in this case and not making an overall policy shift at this time. Once the results are in we will analyze the data and see what the consumer has to say.
SOURCE CODE was released theatrically in the US by Summit on April 1, 2011 and has earned over $110 million in worldwide box office. Starring Jake Gyllenhaal, Michelle Monaghan, and Vera Farmiga, and directed by Duncan Jones, the sci-fi thriller tells the story of a soldier who wakes up in the body of an unknown commuter and is forced to live and relive a harrowing train bombing until he can determine who is responsible for it. Mark Gordon produced the film via The Mark Gordon Company banner along with Vendome Pictures CEO Philippe Rousselet, and Jordan Wynn.