Avatar Blu-ray Sets First Day Sales Record

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Twentieth Century Fox Home Entertainment sold 3.2 million Blu-ray and DVD units of James Cameron’s Avatar on Earth Day, the film’s first day of home video release. That is 2 million DVDs and 1.2 million Blu-rays and easily beats the previous record of 2.7 million total units set by The Dark Knight (DVD 2.1 million, Blu-ray 600,000).

Retailers sold out of 60% of their Blu-ray inventory, while they moved out about 50% of their Avatar DVDs.

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