Director Quentin Tarantino’s Kill Bill Vol. 2 from Miramax and Buena Vista Home Entertainment debuted atop Video Store magazine’s list of top rental titles for the week ending August 15 and also landed at first on Nielsen VideoScan’s DVD First Alert sales chart for the week.
The Hollywood Reporter says the film made nearly 24% of its box office take in rentals in its first five days, raking in $15.7 million. It sold a whopping 903,736 copies on DVD, nearly five times as many as its closest competitor. BVHE’s Kill Bill Vol. 1 also saw a big sales bump, shooting to No. 7 on the First Alert DVD sales chart with more than 81,000 copies sold.
Johnson Family Vacation landed at No. 2 in its first week of release and was third behind “Vol. 2” and Columbia TriStar Home Entertainment’s 13 Going on 30 on the rental chart. Its combined sales and rental revenues nearly equaled its box office take of $31 million in its first five days of release.