20th Century Fox Home Entertainment’s romantic comedy 27 Dresses topped both the national DVD sales and rental charts its first week in stores.
27 Dresses, starring Katherine Heigl, beat fellow new release The Golden Compass, from New Line, which came to DVD with similar domestic box office earnings.
According to Nielsen VideoScan First Alert data, “Compass,” which bowed at No. 2, only sold 71% as many copies as 27 Dresses, even though it’s a family film, which traditionally are strong sellers.
On Home Media Magazine’s rental chart for the week ending May 4, 27 Dresses nailed the top spot with estimated rental revenue of $7.4 million, while “Compass” bowed at No. 2 with rental earnings of $6.5 million.
The previous week’s top seller and renter, Paramount’s explosive Cloverfield, slipped to No. 4 on the sales chart and No. 3 on the rental chart. Fox’s Juno, No. 2 on both charts the previous week, finished as the No. 3 seller and No. 4 renter.
On the Blu-ray Disc front, “Golden Compass” debuted at No. 1, while 27 Dresses bowed at No. 2.