Universal Studios Home Video’s debut of The Rundown is on track to become the top-selling action video of the year, selling more than 1.5 million combined DVD/VHS units to consumers and video rental chains during its first 24 hours in release.
The same studio’s home video release of Honey has sold an estimated 700,000 combined DVD/VHS units to consumers and rental stores during its first 24 hours in release.
Universal’s Dr. Seuss’ The Cat in the Hat continued to perform well during its second week on store shelves, topping both Nielsen VideoScan’s First Alert DVD and VHS weekly sales charts by a wide margin for the week ending March 21. The film was the nation’s second-best video rental title during the same frame, earning an estimated $6.56 million in gross rental revenue.
Columbia TriStar’s debut of Mona Lisa Smile was the nation’s No. 1-renting video for the second consecutive week, earning an estimated $8.35 million in gross rental revenue for a 12-day cume of about $18 million. The film was the nation’s No. 4-best-selling DVD during its second week in release.
Paramount Home Entertainment’s School of Rock continued to show strong rental and sales activity after nearly three weeks in release. VideoScan ranked “School” the nation’s third-best-seller for the week ending March 21, and Video Store shows that the comedy has earned an estimated 19-day rental gross of about $23.5 million.
Universal’s 21 Grams was the nation’s second-best-seller. The drama sold more than 150,000 units during its first 24 hours in release and has gone on to more than double that number since its March 16 release on DVD and VHS.