Lost in Translation Sells 1 Million in 7 Days


A rising tide of critical and audience acclaim, marked by four Academy Award nominations and three Golden Globes, has translated into breakthrough sales for the Lost in Translation DVD release. In only seven days, since its release on February 3rd, the DVD has garnered over one million units in sales. Additionally, as an indication of audience support and interest, the film, currently in over 600 theaters, has continued its theatrical success with a modest 19% drop over the weekend.

Universal Studios Home Video President Craig Kornblau said, “Even with the film still being in theaters, the DVD has sold-through at an incredibly high rate at retail. This unprecedented release pattern, both in theaters and on DVD, demonstrates that for this title, the market can robustly sustain both releases by capitalizing on the incredible awareness among audiences.”

Focus Features’ Head of Distribution Jack Foley added, “The continued success of the Lost in Translation theatrical release has shown us that the DVD and theatrical release patterns have not affected one another.” Foley added, “That said, we believe that the phenomenon of Lost in Translation succeeding in both mediums is unique and indicative of the incredible support for this special film.”

Bob Harris (Bill Murray) and Charlotte (Scarlett Johansson) are two Americans in Tokyo. Bob is a movie star in town to shoot a whiskey commercial, while Charlotte is a young woman tagging along with her workaholic photographer husband (Giovanni Ribisi). Unable to sleep, Bob and Charlotte cross paths one night in the luxury hotel bar. This chance meeting develops into a surprising friendship. Charlotte and Bob venture through Tokyo, having often-hilarious encounters with its citizens, and ultimately discover a new belief in life’s possibilities.

Shot entirely on location in Japan, Sofia Coppola’s latest film is a valentine to the nature of close friendships and to the city of Tokyo. The film, from her original screenplay, contemplates the unexpected connections we make that might not last — yet stay with us forever.

Inspired by Coppola’s time spent in Japan, the film features hilarious performances by Bill Murray, Scarlett Johansson, Giovanni Ribisi and Anna Faris.