Today Warner Home Video (WHV) announced that it is the first studio to surpass sales of 100,000 copies of a high definition title with Martin Scorsese’s 2006 Academy Award® Best Picture winner, The Departed.
With the number one and two highest selling titles on high definition formats – The Departed and Superman Returns – as well as three other titles in the top ten, (Batman Begins, Happy Feet and Goodfellas) Warner Home Video continues to be the market share leader in high definition disc sales.
“It’s no accident that Warner is the first studio to reach this benchmark. We owe this success to a combination of great content and our decision to support both high definition formats,” said Ron Sanders, President of Warner Home Video. “By releasing titles on HD DVD and Blu-ray, Warner Home Video not only increases our potential audience reach, but also offers consumers assurance that regardless of the format they choose they can enjoy our movies.”
With more than 30-percent market share of DVD sales in the high definition market, Warner Home Video has sold more high definition product and released more titles than any other studio. WHV’s support of HD DVD and Blu-ray Disc allows consumers to watch the Studio’s award-winning entertainment on any high definition home viewing device or player they choose.
“High definition media represents an incredible opportunity for the industry, and we, as content providers, can help push mainstream adoption by producing in both formats and giving the consumer a simple choice,” continued Sanders. “At a time when the home video business is flat and high definition media presents our best hope for near term growth, it is unfortunate that we as an industry continue to perpetuate consumer confusion.”