Night at the Museum Big on DVD

ON

20th Century Fox Home Entertainment’s Night at the Museum sold 6 million units in its first week in stores, according to The Hollywood Reporter. The film generated more than $100 million in consumer spending.

“Museum” handily won the top spot on Nielsen VideoScan’s First Alert DVD sales chart for the week ending April 29, bumping the previous week’s top seller, Universal Studios’ Smokin’ Aces, to No. 4.

“Museum” also easily captured the No. 1 position on Home Media Magazine’s rental chart for the week, generating an estimated $11.6 million in rental revenue.

The Ben Stiller comedy, which earned more than $250 million in theaters, was by far the most in-demand new release last week, eclipsing fellow newcomers Déjà Vu and The Queen, both from Buena Vista.

Déjà Vu bowed at No. 2 on both First Alert and the rental chart, while The Queen debuted as the week’s No. 3 seller and renter. The former earned an estimated $8.6 million in rental revenue, while the latter generated $7.5 million.

High-definition disc sales for the week were 71% Blu-ray Disc and 29% HD DVD, with Blu-ray sales bolstered by the fact that “Museum” was available exclusively on that format.

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