Our good friend and fellow Craver Neil Miller of Film School Rejects has drawn our attention to this buzz piece on Indiewire about Sony Pictures Classics picking up the rights to three buzzworthy movies at this year's Sundance Film Festival.
The biggest deal in negotiations is for their purchase of Jonathan Levine's The Wackness of which you can read more about in our review and interviews with Ben Kingsley and Josh Peck. It's a fun movie and could find a big audience, though it's not the kind of movie Sony Classics usually releases, though it would be a huge turnaround for the company if they're able to learn something from the Fox Searchlight marketing model for Sundance movies like Napoleon Dynamite and Garden State, both bought for less than The Wackness probably cost Sony Classics. (The Hollywood Reporter confirms that the deal went through in the low seven figures, although I completely disagree with their statement about "marketing challenges" after hearing many people raving about the movie.)
According to Indie Wire, Sony Classics also grabbed the Duplas Brothers' Baghead, a very low budget and very funny mix of indie character drama and B-horror movie, that we caught on our last day at Park City and hope to review soon, and Courtney Hunt's Frozen River, one of the movies we completely missed, though that's become par for the course at Sundance.
At least it's nice to see some last-minute purchases after a relatively slow festival, which had a spurt of purchases earlier this week and then nothing. There's still a lot of movies that have real commercial potential that I'll talk about in my Sundance Wrap-Up early next week.