After showing the Meet the Robinsons policy trailer of the singing frogs, cut together in different languages from the version shown internationally, Disney President Mark Zoradi kicked things off with a presentation about Disney's new direction and strategy for 2007 and beyond. A lot of this strategy is based around the "Disney brand" and their policies of only having dialogue appropriate for all ages, action with no gratuitous violence and romance/love with no overt sexuality. (To prove his point, Zoradi mentioned how some of the biggest blockbusters from other studios like Spider-Man *could* have been Disney movies based on their content. Ookay.) Zoradi also said that the new direction included plans to continue building franchises, focusing on animation, and releasing movies through Touchstone and Miramax when applicable.

To prove what he said about the best movies for Touchstone, he talked about the recent box office success of Wild Hogs, showing the trailer, before handing the podium to Nick Crawley, Senior VP of International who introduced a video presentation for National Treasure: Book of Secrets, due out later this year. It opened with a Harry Truman quote about history, followed by facts and figures about the first movie and a few soundbites from Jerry Bruckheimer about the sequel and how the cast will travel to London and Paris. While it was mainly made-up of footage from the first movie, it ended with a new clip of Justin Bartha asking Nicolas Cage "Do you think maybe we can keep some of the treasure this time?" which is likely to be the tag at the end of the teaser.

Another Disney rep came out to talk about the marketing plans for the upcoming Meet the Robinsons and Disney's summer movie Underdog, showing the trailer from one and the teaser for the other. (If you haven't seen the latter, you should check it out, since it spoofs the Superman Returns trailer in a similar way as Scooby-Doo did with its Batman teaser. It looks like it could be a fun talking animal movie more in the vein of superhero flicks than something like Garfield.)

Next, they debuted the new Ratatouille trailer, which would be attached to Meet the Robinsons and Pirates, giving a much clearer sense of the plot of Brad Bird's second Pixar film than the previous teaser. Essentially, it's about a rat named Remy who wants to be a great French chef, but being a rat, he's not particularly welcome in French kitchens. The trailer shows him sneaking into a kitchen to cook, and after being chased around, he's caught by the chefs who assign the garbage boy the task of getting rid of the rat. We see the young man (his name might be "Linguini" but I may have misheard that) trap Remy in a jar and take him by bicycle to throw him into the river, but instead Remy offers to help the boy with his own dream to become a chef. The trailer then shows the two working together to create fancy French dishes and what happens when the other chefs find out their secret. Looks like the usual Pixar humor with one of the funnier lines being "I hate to be rude... but we're French." (Okay, weren't there French jokes in DreamWorks' rat movie Flushed Away, too?) Following the trailer, they showed a number of international posters and it was mentioned that Disney's marketing plans include "The Big Cheese Tour", an ambitious project involving a giant cheese-shaped construction of 600 square feet that would tour the country showing footage and serving up the tastes and flavors of the food from the movie.

The hits kept on coming with a very long presentation on Disney's holiday film Enchanted, which looks to be getting a very big push from the company from the amount of time spent talking about it at the presentation. In a nutshell, the plot involves a cheerful animated princess named Giselle crossing over into the real world but ending up on the cynical streets of New York City. It stars Amy Adams as the princess with Patrick Dempsey as a New Yorker she befriends (one would imagine a love interest, too) and James Marsden as Prince Edward, another animated fairy tale character. The presenter said that the movie will blend the sensibilities of Snow White with that of Pretty Woman and Pirates of the Caribbean (in terms of the action)... oh, and it's also a musical of sorts with a number of song and dance numbers written by Alan Menken and Steven Schwartz (famous for their songs from Disney hits like The Little Mermaid, Aladdin, and Beauty and the Beast.)

What's interesting about Enchanted is that it's very Disney in terms of being animated at first and then becoming something more like a Princess Diaries fish-out-of-water comedy, plus it has a lot of images and the sensibilties of classic Disney films. A lot of footage was shown from the movie, as well as soundbites from director Kevin Lima and various cast and crew. They closed with a clip showing Amy Adams singing "The Happy Working Song" while getting local New York City critters to clean up Dempsey's messy apartment, a scene mirroring a similar one in Snow White, except that Giselle's menagerie was made up of rats, mice and cockroaches.

It would be very upsetting if they didn't say or show anything from Pirates of the Caribbean: At World's End, but being Disney's biggest movie of the summer, they obviously saved the best for last. After a similar presentation talking about the history and marketing of the franchise, which would include the already-seen "smoke" one-sheets and another campaign with the characters against a bright red background, the presenter said that the new trailer was being saved for the next morning's Opening Ceremony.

Instead, they had an even more impressive presentation that included many scenes from the trailer and a few scenes that might not make it, including the first bit in which Depp's Captain Jack Sparrow confronts two women with the fact that he can't lie to them and after sharing a few "truths" he's slapped by both. This was followed by a couple quick scenes including Chow Yun-Fat's Sao Fen proclaiming "Welcome to Singapore!" and a bit of raw footage of Depp interating with Sao Fenn, who also hits him. The scenes were interspersed with soundbites from Bruckheimer, Depp and Knightley, plus a number of funny gags, including one involving a pirate ship which was being rocked from one side to the other as everyone on deck ran from one side to the other. They also showed some of the pre-vis CGI for the climactic final battle between the two pirate camps, which seemed to include a battle between Capt. Jack Sparrow and Davy Jones high atop the ship's rigging. (Hopefully, we'll have more to write about after seeing the full trailer in the morning, though I expect some of this footage to have been exclusive to this presentation.)

The Disney presentation wrapped with previews of their 2008 summer tentpoles, including the Pixar animated movie Wall-E, directed by Finding Nemo's Andrew Staunton, scheduled to open on June 27, 2008. (Nothing was shown except for the logo.) They then showed an impressive production reel for The Chronicles of Narnia: Prince Caspian, which will open on May 16, 2008, including concept art for the sequel's new characters and soundbites from director Andrew Adamson and make-up FX supervisor Howard Berger, talking about the differences with the sequel and how they'll get a chance to show how the different creatures fight, and there was accompanying battle pre-vis to demonstrate what they meant.